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High-performing

content for outdoor

& adventure brands

We create photo, video, and UGC that builds trust, fuels ads, and actually converts.


Book your Strategy Call
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Trusted by

KÜHL

BIOLITE

BEAR GRYLLS

KILOS GEAR

ALL TRAILS

MAUI JIM

LEATHERMAN

PAKA

AEROPRESS

BESPOKE POST

SOLO STOVE

ORU KAYAK

SIERRA

CAMP CHEF

A man with a beard smiling and looking through a welding helmet, with sparks flying in the background.

Right now,

your brand is hidden


The effort you're putting into getting new customers isn't adding up, and you're feeling like you're still not getting discovered.  

So you pour money into ads, try to keep up with social posts, and hustle at expos — all while wondering why growth feels stuck. Meanwhile, bigger brands with bigger budgets seem to appear everywhere.

The frustrating part? It’s not because they’re better. It’s because they’re seen.

The Basecamp Blueprint changes that. It gives you a clear path:

  • Show up in front of the right people without wasting ad dollars

  • Turn casual scrollers into loyal customers

  • Build a library of content that works for months, without burning out your team

Be discovered while your content translates into sales

Here’s the predicament:  You’re pouring money into ads and campaigns just to get noticed, but the results vanish as soon as the spend stops. Influencers give you a quick spike, agencies promise big but burn budget fast, and trying to do it internally is exhausting and also just doesn't get you the results you need. At the end of the day, you’re still not being seen in a way that drives lasting sales.

That’s why I built the Basecamp Blueprint. It’s your map out of the noise. One shoot gives you a library of on-brand, tested content designed to stop the scroll, boost discoverability, and consistently convert to sales.

Because ads rent attention. Content owns it. And ownership is how your brand grows.

Book your Strategy Call
A hiker standing on rocky mountain terrain with a hiking stick and a yellow backpack, overlooking a mountain range.
Person planting a seed in a small pot from a cardboard box labeled 'American Meadows' outdoors with daisies and a tree in the background.

American

Meadows

hit 287% ROAS

They were stuck spinning their wheels with underperforming ads.

With just one UGC ad, they jumped to a 1.20% CTR, 2.5% CR, and 287% ROAS.

Now they finally have content that actually pulls its weight.

And they keep coming back for more.

Our Basecamp Blueprint Process

Smiling man hiking outdoors with a backpack, wearing sunglasses and a black cap, against a bright sky and rocky landscape.

DISCOVER THE GAPS

We audit your content, ads, & social presence to see where your audience is slipping through. Then we mark the trail so your brand can be found.

Two people sitting in camping chairs near a campfire at night, with a large camper truck behind them, illuminated by camping lights and a streetlamp.

BUILD THE CONTENT TRAIL

We capture photos, reels, and clips in days. You walk away with a library of content ready to post for months.

A person standing on a rocky ledge overlooking a forested landscape with a mountain in the background.

TEST & LEARN THE ROUTE

We launch small batches, track what drives clicks and sales, and cut what doesn’t. You save money and time while learning what works.

A man sitting on the tailgate of a pickup truck, holding a mug, with a gray backpack nearby, outdoors with trees and cloudy sky.

SCALE IT UP

We double down on winning content and give your team a simple playbook to keep your brand visible and growing.

A man standing on a large rock among other rocks, looking out at the mountains under a clear sky.

THE BASECAMP BLUEPRINT IS THE LEAN, RELIABLE OPTION — CONSISTENT CONTENT THAT BOOSTS DISCOVERABILITY AND TURNS VISIBILITY INTO SALES.

For most brands, the biggest challenge isn’t their product — it’s being seen. So they throw money at agencies, influencers, or endless ad campaigns hoping something sticks. But agencies are expensive and often deliver cookie-cutter content. Influencers may get a spike of attention, but it rarely translates to lasting results. And trying to do it all in-house? That usually means inconsistent posts or strategy, brand fatigue, and time wasted.

The Basecamp Blueprint is built to change that. Instead of scattered efforts, I give you a steady stream of on-brand, conversion-ready content that fuels both ads and social media. It’s consistent, it’s tested, and it’s designed to make you visible in the right places, to the right people — and then turn that visibility into sales.

One shoot. Months of assets. No wasted spend, no extra workload - just a clear path to being seen, remembered, and chosen.

"What makes you different from paying for an agency or influencer?"

A man walking across a shallow river with rocks, surrounded by autumn trees with orange, yellow, and green leaves.

Let the Basecamp Blueprint turn your content into customers

WE'LL SHOW YOU THE EXACT STRATEGY WE USED TO GET 287% ROAS

Book your Strategy Call
A person holding an AeroPress coffee grinder, with a focus on their hands and the device, wearing a brown striped jacket.
Man with headlamp and backpack kneeling on a rocks overlooking a scenic mountainous landscape at sunrise.
A white Land Rover Defender driving on a dirt trail in a forested area with dust in the air, headlights on, and off-road equipment and lights on the front.